business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
Write a Review

About the business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
grey star
grey star
grey star
grey star
grey star

ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
654
value
608
shipping
649
returns
575
quality
567
Ireland
1 review
0 helpful votes
Follow Krzysztof L.
Unfollow Krzysztof L.
Send Message
Share Review
Report Review

Extremely unhappy about your service and way how could I receive any advice. Placed order on 28/12/2021 and ordered items, paying with PayPal. Never received confirmation, but money was frozen on my bank account. After several contacts trough chat and sending emails with no response, 2 days later I decided to call you. What I heard back was that it sometimes happens when clients are using PayPal that the order is not processed, and now I should wait a full 48h to receive my money back. The order will not be processed, and I'm stuck now with no items as they are out of stock after 2 days and I do not have presents that I was requested to purchase. There should be no option for PayPal on your web, or info for clients that when using PayPal you might never receive your order. They can freeze your money for a few days and do not provide a service. After 3 days, email from customer service that my email address is not registered with ASOS, (screenshots of me being logged in provided in the initial email) Definitely would not recommend using this website to anyone.

Date of experience: December 31, 2021
Australia
1 review
0 helpful votes
Follow Laura A.
Unfollow Laura A.
Send Message
Share Review
Report Review

If I could give them 0 stars I would! I received an email from ASOS on 4th December stating the refund has been processed. It is now 31st December and I have not yet received my money back! I had contacted asos (chat) twice now and by the second time talking to them I got notification that supposedly they had refunded the money into my account. They said that customer care will be in contact with me in 3 days. It's just such shocking service by a well-known company! Extremely unprofessional and I will never shop with them again! My refund was $416! Which is a lot of money to wait for the refund to be in my account. The fact that I've had to follow up twice and do their job for them because they obviously just do not care! Easy enough to take my money but not easy enough to return what is mine! I still have not received the money and needing to wait another week to see the money (if I ever do!).

Date of experience: December 31, 2021
Ohio
1 review
2 helpful votes
Follow Tyreek F.
Unfollow Tyreek F.
Send Message
Share Review
Report Review

Great Items and Service In MY Experience
December 31, 2021

I've been ordering from ASOS consistently for about a year now. If you read reviews on products you'll know you're going to be satisfied with it when you get it quality-wise. But if something is off, the return process is so simple, and refunds are quick in my experience. I decided to specifically write a review today because ASOS went above and beyond. I ordered clothes on Christmas that were supposed to come by the 31st (tomorrow). By the 27th, they still had not shipped, and ASOS sent out an email assuring that the order was not missed, but that there were delays due to holidays (as expected). Then to my surprise, this morning (the 30th), ASOS shipped my ordered and added overnight shipping for FREE to ensure it gets here on the expected date. Mind you I opted for the free shipping. Most companies, like one I messed with on Black Friday would just ship it at normal speed with no regard for the expected delivery date. So good job to you ASOS. I have yet to have a bad experience with them.

Date of experience: December 30, 2021
Alaska
1 review
13 helpful votes
Follow Alyssa L.
Unfollow Alyssa L.
Send Message
Share Review
Report Review

CANNOT RETURN ITEMS
December 28, 2021

If you need to return anything to this BS company, save yourself some time and aggravation, and sell it on eBay or literally anywhere else. They keep blaming UPS, and offered to let me ship INTERNATIONALLY through the post office on my own dime. Never ordering from them again. Unfortunately, I would have really liked the shoes I ordered, but didn't think they were in US sizes, so they're not the right size.

Date of experience: December 28, 2021
California
1 review
0 helpful votes
Follow Larry J.
Unfollow Larry J.
Send Message
Share Review
Report Review

I ordered on Black Friday and I have still not received my clothes. Talked to customer service and requested a refund and the person helping me indicated that it was delivered to a different address and unless it was returned to them they could not offer a refund. Hmmmm they sent to wrong address and will not issue me a refund. $100 lost for a mistake made by them. I would not use this ASOS every again.

Date of experience: December 27, 2021
Maryland
1 review
0 helpful votes
Follow Michelle S.
Unfollow Michelle S.
Send Message
Share Review
Report Review

Horrible experience
December 27, 2021

I ordered a $250 e gift voucher for my daughters birthday and it never arrived! Multiple attempts to escalate to no avail. Way to ruin a birthday
How hard is it to deliver an e-gift- will never shop with ASOS again!

Date of experience: December 27, 2021
GB
8 reviews
4 helpful votes
Follow Jason D.
Unfollow Jason D.
Send Message
Share Review
Report Review

Unprofessional!
December 27, 2021

Absolutely horrible experience! This was my first order with asos & it will be my last!
Ordered some trainers for my niece & had my order confirmed. A couple of days later I was told it was running late but I would have it soon. Then a few more days after that they emailed to say my order wasn't in stock & have refunded me! It's incredibly unprofessional, it's left me livid! Just the standard automated sorry nonsense! It's not good enough, I will be sure to highlight this farce on every review site possible & on every social media platform!

Date of experience: December 27, 2021
California
1 review
0 helpful votes
Follow John C.
Unfollow John C.
Send Message
Share Review
Report Review

BUYERS BEWARE
December 24, 2021

Read all the negative reviews. It's all true. You will not be able to reach anyone. No phone numbers, no e-mail address and chat will just take you to an automated response. There is no customer care because this website is a scam. I placed an order last month and it's almost a month now and I have not received the items I paid for. They'll send you a bogus tracking number to make you think that they are in the process of shipping it. These are scum bags. Stay away.

Date of experience: December 24, 2021
Texas
5 reviews
3 helpful votes
Follow Kevin M.
Unfollow Kevin M.
Send Message
Share Review
Report Review

I am not satisfied
December 23, 2021

I am not satisfied because the customer service is terrible and it is practically an offense for us consumers

Date of experience: December 23, 2021
Maryland
1 review
1 helpful vote
Follow Chard B.
Unfollow Chard B.
Send Message
Share Review
Report Review

Boooooo waste of money
December 23, 2021

I never got my order. No one would help me. When you google "asos shopping" the first thing that it auto suggests is "problems"
Booooooo

Date of experience: December 23, 2021
New York
1 review
2 helpful votes
Follow Sierra B.
Unfollow Sierra B.
Send Message
Share Review
Report Review

WORST company I've ever experienced. It has now been over a month and still have not recieved my package or tracking number. They have no number or email for customer service and just some "live chat" that gets you no where. They tell you they arent authorized to give you a refund and that the "specialist team" will "investigate" and get ahold of you within 48 hours. Nothing ever happens. This business literally steals your money. I dont know what the next step is but they should not be able to get away with this.

Date of experience: December 23, 2021
Florida
1 review
1 helpful vote
Follow Juam C.
Unfollow Juam C.
Send Message
Share Review
Report Review

Give them a try
December 23, 2021

I was scared at first because i didnt know this company, but i placed the order and receive my two items fast. Give them a try. Thats why i decided to write a review, because it was a normal transaction.

Date of experience: December 22, 2021
Michigan
3 reviews
1 helpful vote
Follow pamela s.
Unfollow pamela s.
Send Message
Share Review
Report Review

BEWARE!
December 22, 2021

They sent half of my order and it is very poor quality.
I wish I would have viewed reviews before purchasing.

Date of experience: December 22, 2021
Australia
3 reviews
0 helpful votes
Follow Brian N.
Unfollow Brian N.
Send Message
Share Review
Report Review

Thank you very much for the online store, they are always distinguished by good quality clothes, very attentive, excellent managers.

Date of experience: December 22, 2021
Australia
1 review
0 helpful votes
Follow sahil k.
Unfollow sahil k.
Send Message
Share Review
Report Review

I have ordered some stuff for Christmas Day on 20th NOV. So the actual delivery date was 20th DEC. And after 2-3 days they did to 24th DEC. And now when I am trying to track my items it just arrived in Australia and est date is 29th DEC. I had a chat with some BRIAN from site. He was so rude, he is like we can't do anything. We may need 7 more working days to deliver it. It's seriously Bull$#*!

Date of experience: December 21, 2021
Israel
1 review
0 helpful votes
Follow Telman E.
Unfollow Telman E.
Send Message
Share Review
Report Review

I paid for the clothing, over 100$. They said that the shipping was free, few days later I haven't noticed I got a customer payment of 27 British pounds which was NEVER mentioned before,

Date of experience: December 21, 2021
Israel
1 review
0 helpful votes
Follow Eyal G.
Unfollow Eyal G.
Send Message
Share Review
Report Review

I've been asked by APG (the shipping company that asos use to shipp the parcels), to pay
22.9 GBP, for import clearance and tax, this is about 30% of the amount of my order and this was not mantioned on the asos site.
This is a scam, asos point out when ordering, that shipping is free and then ask for an additional fee for shipping, as a handling fee and tax,
But the did not pay tax and in my contry there is no 28% tax.

Date of experience: December 20, 2021
New Zealand
1 review
1 helpful vote
Follow Duncan S.
Unfollow Duncan S.
Send Message
Share Review
Report Review

Currently my Christmas presents have been in the air for 13 days and ASOS has zero customer service or support to find out where they actually are. Shocking service from this once good company, use with extreme caution.

Date of experience: December 19, 2021
California
1 review
0 helpful votes
Follow Robert g.
Unfollow Robert g.
Send Message
Share Review
Report Review

By far the worst online retailer I've dealt with
December 19, 2021

ASOS onsistently ships incorrect items and never follows up or corrects the issues. Customer service is nearly impossible to reach and they are completely unhelpful when you finally do reach them. Shipping times are wildly inconsistent.

Date of experience: December 19, 2021
New Jersey
1 review
0 helpful votes
Follow Catherine H.
Unfollow Catherine H.
Send Message
Share Review
Report Review

I've been a customer for several years now because I'm tall, now I will order two of the same items two different sizes so here's the thing sent both packages containing two items each back got a refund for one item. All the good things I'm hearing about Asos Some true some not they meaning whomever receives the return not doing there right something Mind you I never had this problem before this. I emailed I even put a note in one of the packages because one was purchased maybe a month prior to the other and sometimes I'm slow sending stuff back but will meet the deadline anyway no response and again I like Asos because they sale clothing for Tall women as myself

Date of experience: December 18, 2021