ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.
The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.
This summary is generated by AI, based on text from customer reviews
You can track your parcel but it doesn't even give you a tracking number i think it is disgraceful and they don't even write back to you in an hour like they say they will
Surprised no one reviewed this site. One of my favorites! What's cool about t his site is they have a video so you will get an even more accurate feel than pictures.
Answer: Hello Em, Yes it is true. The site has very poor delivery and customer service. I do not recommend it.
Answer: Doubt it, I don't think they sell any knock off's. Depending on the print you got, some of them don't have stripes. Hope that helps.
Answer: No. They will find 101 reasons to screw you out of your money
Answer: No. If anything it has gottten worse.
Answer: Look, as I wrote here I shopped with them many times and I was never disappointed. I don't know where you buy from, but I live in Italy and it doesn't take more than 4-5 working days for them to deliver the package. If you're concerned about the quality, well, it's not really top-notch, but considering the price it's really good (you can't expect Max Mara quality from a shirt you paid 20 euros). As for the fit be careful because those are UK sizes and they are definitely NOT vanity sizing! Meaning: when you read "model pictured wears UK 8" you may think "they're lying, she's clearly a 6" but they're actually not in most cases. I have a body similar to that of most of their models, I ordered size 6 twice and it was a tiny bit small. So size accordingly. All in all I trust them and I like their product. Perfect low-cost site to shop from online.
Answer: Complain about Asos through the Retail Ombudsman, if more people complain about companies like Asos they will have no choice but to improve their service to their customers.
Answer: Your only option with asos is live chat. I used it just now and also a few days ago and it worked just fine. They solved all my issues. Chat is the only way to contact.
Answer: You have to be a careful shopper. Check the fabric content! I just purchased Is 4 pairs of cargo pants. Same style, different colors. They are 100% cotton and excellent quality. I also purchased things by topshop and free people on this site. Asos has its own brand but sells others. Returns are effortless so I don't know why so many people are complaining. I have very high standards and they haven't let me down yet.