business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
654
value
608
shipping
649
returns
575
quality
567
California
1 review
0 helpful votes
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CHEAP
February 8, 2022

More cheap chinese crap! Keep your cheap clothing over seas! US is sick and tired of your cheap quality!

Date of experience: February 8, 2022
Texas
1 review
0 helpful votes
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Wrong items
February 7, 2022

I ordered 4 items at Asos. And 2 of them were wrong items. It is a loss of time, to send the items back... and you only get refund 10 days after they received the items!
It is inadmissible to experience errors like those.
I don't recommend ordering from them!

Date of experience: February 7, 2022
Colorado
1 review
0 helpful votes
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Misleading
February 6, 2022

Literally clicked on 10 different items that said they were in stock to find out they were not. Finally gave up and stopped shopping.

Date of experience: February 6, 2022
Singapore
1 review
0 helpful votes
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Horrible customer service
February 6, 2022

Today I chat with Cheryl the manager and Jhonel.

The customer service is really bad especially the chat room, they tend to reply with the same template or scripted replies and I don't feel like I'm being serviced. I have been given two different reasons on the parcel not being delivered to the same location that I have ordered with the same courier service before… the customer service only asked me to reorder and to message the courier directly, I wonder if that is the consumer's job? Only pushing the responsibility to the customer rather than checking on their backend, I have collected the evidence regarding this situation and I hope someone in Asos can contact me. They never even offered to investigate just asking me to leave the chat without providing a valid solution. I read the terms and conditions, checked the tracking status and have been surprised twice that my items were refunded without my consent. They told me I did not pay custom fees when clearly I could see on the tracking the parcel hasn't even been sent to the airport for me to be able to pay any sort of fees and it isn't even 7 days yet, I read the term the condition … it is an unacceptable behaviour and unprofessional for this type of customer service treatment, I urge Asos to please take serious action.

+10
Date of experience: February 5, 2022
Florida
1 review
0 helpful votes
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Return/refund issue
February 5, 2022

I'm so aggravated with these people From ASOS These people Will give you hell when your doing a return and trying to get your money back! A whole bunch of run around bull$#*!! They will tell you this is the day your money will be refund to you which bull $#*! and if you don't see it on your bank account they say wait till the end of the day or the next day keep making you run around I'm still fighting to get my money back from these dam thief $#*! people.

Date of experience: February 5, 2022
GB
1 review
0 helpful votes
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Please be careful if you order the same day delivery.
I ordered few items for special occasion -my daughter's birthday, that supposed to be delivery the same day evening time. The courier didn't try to deliver the parcel to us and made just one call, which I did not have time to answer, and he left.
After a dozen of my requests to the company to return the driver and deliver the package or deliver it at least in the morning, my requests were ignored. All I have got is - we are sorry and you parcel will be delivered only next day late evening. All our hopes to handle the present in time were ruined by the inaction of this company.

Date of experience: February 3, 2022
Canada
1 review
0 helpful votes
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DO NOT BUY FROM THIS WEBSITE
February 2, 2022

I bought $300 worth of clothing from ASOS and was told I had free shipping, when it got to the post office i had to pay $100 of "transport fees". Customer service was awful they don't even have a phone number, and all the clothes were horribly quality! Huge mistake and probably the biggest waste of money I have ever had to this day.

Date of experience: February 2, 2022
New Mexico
1 review
0 helpful votes
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Multiple pairs of shoes I ordered from them were not the quality shown in the pictures. When you order a Big Mac from McDonalds, you don't expect it to look exactly like the photo, but that doesn't fly with a $80 dollar pair of shoes, it's unacceptable. Avoid buying ANY of their shoes, seriously. They are all made in china and look very very cheap. I would STRICTLY stick to their shirts, and be be very cautious of the sizing available per product, as it varies tremendously. If something is marked as "oversized fit" it's gonna be 2-3 sizes bigger than what a normal fit would be. Be cautious.

Anyways, back to the shoes. I've attached photos of all of them so you can see how they look way worse in person. Also, the shoes given to me were SCUFFED, dirty, bent. Clearly returned before. Guys, they just look cheap. The zippers barely work on them, it's just all around made in china bs.

Sketchy Review policy, as well. They have to INVITE you to review the products, through a link from your email, so I couldn't even review the shoes I got until I get a "link" to do so.

Date of experience: February 1, 2022
Minnesota
1 review
0 helpful votes
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No phone number
February 1, 2022

I am angry I bought some snowpants and it's not showing up on my orders so I can't return them. Frustrating

Date of experience: February 1, 2022
Cyprus
1 review
1 helpful vote
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I returned goods one month ago. I tried to track the package and is stuck somewhere according to tracking information! Reliable/non reliable who knows?

I tried to send emails to customer service and chat. No one is replying. Customer service is non existent. MY ADVICE NEVER BUY FROM ASOS.

Date of experience: January 19, 2022
Australia
0 reviews
1 helpful vote
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My order from ASOS arrived on the 23.12.2021, with only 5 of the 7 items in the parcel. I reached out to ASOS (via live chat) and the customer service representative confirmed with the warehouse team that only 5/7 items were included in my shipment. She said that she processed my refund for these 2 missing items. However, days went by and I had received no refund notification or emails from ASOS. During this time, I also returned my other items back to ASOS as they were terrible quality and unsuitable. I reached out to ASOS again via live chat and I was told again that he would process my refund for the 2 missing items and my other items would be refunded once received back at their warehouse (totally ok). Again, days went passed, no refund, no email... I reached out to ASOS via email. I was responded to 2 days later stating that they were NOT going to refund me, and they had now banned my account. After researching this on google, there were multiple articles and reviews of ASOS sending this exact message to customers who complained about their online order?

So I now assume I will not be refunded for the items I sent back as a return either. I have lost $450 to this company. They have no phone line, only live chat and email. They do not respond to emails. I am furious with this company and there is nothing left for me to do.

Date of experience: January 18, 2022
Canada
1 review
0 helpful votes
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I ordered from ASOS for the first time and they sent me the completely wrong item. When asking for a refund they want me to put up the cost to ship it back? When all is said and done It would cost me money sending it back. After all of that and the duty fees. Do not waste your time.

Date of experience: January 18, 2022
Australia
2 reviews
2 helpful votes
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Absolutely the worst service I have ever received from an online store. My order was meant to be delivered on the 29th of December. They missed the delivery and told me they would deliver it by the 17th of January at the latest.

Its the 18th now and there is no sign of delivery. I contacted them again and they said their courier has requested more time till the 25th and they refuse to refund my order despite the repeated delays.

They said that since their courier has requested additional time (for the second time I might add), they will extend my delivery date and will not refund me. Customer service person said it was their process and despite it being unethical and probably illegal, they have to follow it.

If you value timely delivery or ethical business behaviour, I cannot recommend this store at all.

Date of experience: January 17, 2022
Norway
1 review
0 helpful votes
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Hopeless!
January 13, 2022

I tried THREE times to order something and it got cancelled every time, with no explanation. I was told to try ordering using a different device, change profile details... etc, to no use! The customer service chat is farcical. The chat kept ending because the person I chatted to took too long, or suddenly they were replaced by someone new - mid-chat. Eventually I got hold of someone who was able to see that the items I tried to order were in fact not in stock! For God's sake - don't waste time on this company. Buy your clothes elsewhere!

Date of experience: January 13, 2022
Oman
1 review
0 helpful votes
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I never received my order. ASOS blame FedEx and they say there is nothing they could do. They will always say give more time for delivery.
Never ordering again

Date of experience: January 13, 2022
Florida
1 review
0 helpful votes
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Never ever buy from ASOS. It might be a half scam website as you can not contact them via email, phone or live chat. It's simply missing and you won't get a refund. Overall, very cheap quality so male sure you spend minimum in case your money is lost you dont feel bad.

Date of experience: January 12, 2022
Canada
1 review
1 helpful vote
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The worst in everything
January 12, 2022

Do not buy from asos, deliver 2 weeks late, extremely poor quality, wrong size fit, very bad cuts (won't fit a human), colors don't match the pictures…. And customer service never seen less helpful
Overall all experience HORRIBLE!
It's a headache dealing with them!
What a disappointment

Date of experience: January 12, 2022
Canada
1 review
0 helpful votes
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HIDDEN FEES like you wouldn't believe!
January 11, 2022

Lie #1: ASOS.com clearly states, "orders being shipped from the US to Canada that are under CAD $150 will no longer be subject to duties."
https://www.asos.com/us/customer-care/delivery/will-i-be-charged-customs-and-import-charges/

Lie #2: the online chat person tried to tell me it was Cdn federal tax fee. $47 on a $125 order?! (Fed tax in Canada is 5%.)

Lie #3: ASOS chat then tried to tell me "maybe" it was a carrier fee and to contact Canada Post, but on parcel pickup, Canada Poat said it wasn't their charge at all.

There is a hard to find discount code you can use (enter CA15), but IT WON'T COVER A FRACTION OF YOUR HIDDEN FEES.

If you came to ASOS for product selection, that's nice. But if you showed up here because of the deals and you're a bargain shopper like me, BEWARE. IN THE END, IT SAVES YOU NONE.

I'm stuck with the extra charge.

Date of experience: January 11, 2022
Canada
2 reviews
1 helpful vote
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I've placed 2 orders with them and the first one didn't get shipped in over 2 weeks and the second still hasn't been shipped in over 3 weeks. They're blaming the pandemic for the delays but every other retailer I've ordered from has had no issues with shipping. Avoid this company at all cost.

Date of experience: January 11, 2022
Canada
1 review
2 helpful votes
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Terrible experience I ever had with my online order. They charged me cod for my order even after paying the delivery fee. Live chat representatives didn't even tried to help me. They kept on repeating that I was charged cod for imports despite talking with canada post who clearly stated that there were no import charges on my order and the charges were requested from ASOS. Waste of time and money. Will never recommend anyone to buy from this. Worst site ever. I would give a negative rating if allowed.

Date of experience: January 4, 2022