business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
654
value
608
shipping
649
returns
575
quality
567
California
1 review
1 helpful vote
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Great experience with ASOS so far
March 2, 2022

While some products from ASOS's brand aren't exactly the best quality, I think their customer service makes up for it. I've occasionally purchased women's clothes, hair accessories, and men's shoes over the past 2 years, and generally had a pleasant experience working with them. Returns were free and easy. ASOS has missed refunding my money for returned items, and one time, a hairband arrived broken. But the 2-3 times I reached out through online chat to address these issues, they were very helpful and able to resolve the issue immediately. I do appreciate how they have actual videos of models modeling the clothes, it's really helpful. ASOS-branded clothing quality is decent. Some items do feel a bit thin/fragile, but the unique and pretty designs compensate for it. I don't usually post reviews on companies, but I've been very happy with their customer service so far and wish to offer my experience to balance out the more negative ones.

Date of experience: March 1, 2022
Armenia
1 review
0 helpful votes
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Never can use promo code they promise to send, when I asked about it they promise to contact my email, but never get back answer in email since 2 months, and today is second time I have bad experience with them! I make order yesterday, everything were ok at first, today I checked my order as they said it will be delivered by 03/03 and guess what I check? They write me that unsuccessful and they cannot process my orders, on my question what was wrong? They said it technical and cannot explain why, what about my money? They hold them for 10 days! But why? No real answer! Don't use them, if you don't need the same problems and loose your money! Have a good day and thank you for your time.

Date of experience: March 1, 2022
Australia
2 reviews
0 helpful votes
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I have 2 pairs of Brave Soul boardshorts purchased through Asos, and both have had the elastics break down. I have plenty of other board shorts that last 10 years, these lasted just over a year.

Date of experience: February 27, 2022
GB
1 review
0 helpful votes
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Joined their Premier ( Next Day) Delivery Promotion ( cost just under a tenner) and two days on they still gaven't processed the "NextDay Delivery" they were promoting

At very best going to be three day and not next delivery

I will be testing their returns system next

Date of experience: February 25, 2022
GB
2 reviews
3 helpful votes
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Poor customer service
February 24, 2022

Asked to return a northface faulty hoody, hem no stitched on all the way round.
Agreed to return and refund, but won't replace, advised I had to re-order.
However I don't want to pay carriage (as per my original larger order).
ASOS would only agree to 'credit me' the carriage AFTER I re-ordered and paid online, resulting in me messing about further.
I will order elsewhere in future asos, your customer service is not that!

Date of experience: February 24, 2022
Bulgaria
1 review
0 helpful votes
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I really don't know how this company exists in a competitive market. All the items I bought looked like a cheap replica of the brand they represented and in addition I was severely abused by the head of the customer's service in the UK while I was pregnant.
This woman called Ravinder came to my beauty salon asking for a haircut and when our team tried their best to do their job she said it was nice but didn't fit her concept. After that she grabbed a bunch of our products claiming that she needed to be compensated. She started to severely insult me and my team and asked her boyfriend to come in and have a fight with us so that she can get the compensation. She explicitly told us that she was in the head office of ASOS and that we will be sorry for not giving her the products she requested for free.
We had to call the police and after examining the case it turned out that this was the 5th beauty salon she did a scene!
I wrote to ASOS and provided the footage of the abuse but all I got was a vague response and no responsibility taken whatsoever! They did confirm that she was working there though!
I permanently stopped shopping from there as when this is the attitude towards your customers then what can be worse?!
I do hope this company dies out in the future as they don't deserve any respect or customers!

Date of experience: February 24, 2022
Hong Kong
1 review
1 helpful vote
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Didn't deliver
February 23, 2022

Ordered item, 2 weeks after delivery was due received an email and was told it wouldn't be being delivered. Now awaiting refund.

Date of experience: February 23, 2022
RU
2 reviews
0 helpful votes
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Long sleeve
February 23, 2022

Thanks a lot for asos. I like my new clothes very much, but there is only one mines-14 days delivery.

Date of experience: February 22, 2022
Ireland
1 review
0 helpful votes
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Refund
February 22, 2022

Disgraceful service sent back bridesmaid dresses almost a month ago now still haven't got a refund no email address no phone number and No live chat! Will never use this company again very disappointed..

Date of experience: February 22, 2022
Canada
1 review
4 helpful votes
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HORRIBLE - I WOULD GIVE A ZERO IF I COULD
February 22, 2022

Terrible experience. My order was delayed, not delivered to my house and went to the post office instead and i was forced to pay over a $100 in custom fees that were hidden. Plus, they dont have free returns, the quality of the clothes i received was terrible and the fit and sizing info on the website is completely wrong. Just wasted over $500 on this $#*!ty company.

Date of experience: February 22, 2022
Canada
1 review
0 helpful votes
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Never again
February 21, 2022

Ordered shoes from this company. Bizarrely, I was not contacted by post office when they arrived and they were returned. I was promised a refund. Nothing, I contacted them again and was promised a refund on a specific date. Nothing. Money is gone. Do NOT use this company. Impossible to contact and your money is gone.

Date of experience: February 21, 2022
Canada
1 review
0 helpful votes
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On their website stating if product under Cad$150, you don't have to pay import tax but I am being charged $76cad for $115 goods. And now they ask me to pay for it and then return the goods but they will not refund me the tax charges. If I can, I will give NO star for this company

Date of experience: February 19, 2022
Australia
1 review
0 helpful votes
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Refund
February 19, 2022

Do not buy from this company.
If you need to return you will never get a refund.
Near impossible to contact anyone.
Only a chat service available after going round and round in circles.
Absolute poor service the worst I've ever come across.
Do not buy from ASOS

Date of experience: February 18, 2022
Utah
1 review
0 helpful votes
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Terrible.
February 19, 2022

I ordered a pair of gray sweatpants and then sent me khaki pants. And now I have to return the item.

Date of experience: February 18, 2022
California
1 review
0 helpful votes
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Wish there was 0 stars
February 18, 2022

Ordered a pair of shoes for christmas last year as a present for my partner (ordered them at the beginning of november with express post which gave plenty of time for them to arrive). It is now february and i have still not yet received them. I have been in contact with ASOS numerous times over the past few months and i just keep being given to so many different people. Also the old excuse we will get back to you, yeah another 3-4 weeks later and i finally get an email due to me chasing them down. Paypal has given me my money back, since then i have contacted ASOS to get the same shoes at the same price as they were on sale at the time. Least they could do would be to match the price for their stuff up and consistent lack of customer service. Oh yeah, that was 2 weeks ago and still nothing! Absolute disgusting customer service! I will never use them ever again nor will anyone i know

Date of experience: February 18, 2022
South Africa
1 review
0 helpful votes
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Items were meant to arrive on 22 December 2021 but still have not.
I've sent emails and tried to track it but the tracking number doesn't work.
Disappointed with the level of service.

Date of experience: February 17, 2022
Norway
1 review
0 helpful votes
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Total scam
February 16, 2022

I returned items using asos instructions (received link), this does not generate a trackingnumber. Have Been waiting two months for the refund, which i Will not receive without a trackingnumber.
I find it hard to believe that a package that i received in less than a week from ordering, should take over two months to return to them. Even without a trackingnumber, the packages should still be processed upon return to them.
My impression is they keep the items and the Money as long as you cannot provide a trackingnumber. Who knew that receipts from your local postoffice is not proof of payments/shipment?
Will never order there again, and DO NOT recomend anybody to shop there.
Customer service is horrible, they follow script and does not answer any questions.

Date of experience: February 16, 2022
New York
2 reviews
1 helpful vote
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This company has only ever disappointed me. I have bought from here maybe 20 times? And I'm not exaggerating, literally everything I have bought from them I have ended up having to return. The quality is absolute GARBAGE, the clothing never looks like the photos, the colors are off, the sizing is ALWAYS off. It's like they are trying to mislead you. Please save your money and never even LOOK at their website.

Date of experience: February 14, 2022
Georgia
1 review
0 helpful votes
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I have to pay some extra money for asos mistakes?
February 10, 2022

I have ordered some jacket from asos and they send me another one. I'm writing now them and they tald me I have to pay some extra money to return this jacket and to get back my money(only jacket price). Then, i have to make new order to buy that first ordered jacket. I dont have garanty that in this case my jacket will be the same.
Oh, also, i have to pay more money for this jacket, becous now it is more expencive then during my first order. Do you think that this is corect?

Date of experience: February 10, 2022
GB
1 review
2 helpful votes
Follow Olawunmi A.
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I ordered clothes my account shows delivered on the 4th of January 22 and as at today February 10,22. I have not received the clothes. All efforts to communicate don't work, I tried chat I noticed they constantly blocked or cut me off, I went through head office they said only means of communicate is online chat. ASOS now operate illegal way if blocking customers from direct contact. No customer care, no phone, everything is robot.

Date of experience: February 10, 2022