business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
654
value
608
shipping
649
returns
575
quality
567
Canada
1 review
1 helpful vote
Follow mich s.
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Got my clothes, not of great quality but I guess that's on me for trying it out... but the real issue is that they charged me an extra $52.46 CDN - i called the post office, and its not a duties or customs charge. Their website shipping/handling says that it does not charge any fees for orders over $150, and mine was definitely over that. The company added on a sender's fee, and there's no way for me to get a refund on this because they have absolutely no customer service. Instead, they have some stupid virtual assistant that has terrible word recognition software... soooo just saying. If you want to take your chances and order from here you can..

Date of experience: April 1, 2022
GB
1 review
0 helpful votes
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Llevo 3 semanas esperando recibir un pedido. El transportista del producto miente diciendo que ha sido entregado y Asos responde diciendo que espere otra semana y que después ya verán... Pésima atención al servicio. No recomiendo esta página, nada fiable.

Date of experience: March 31, 2022
Albania
1 review
1 helpful vote
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Don't waste your time
March 31, 2022

Not worth it. They have discounts, you purchase it, they refund you. You contact customer service, this process lasts a couple of days and does not resolve anything. They will give you a coupon code to purchase with the same price. Guess what? You will be refunded again. It does not happen when you buy without discounts. At the end you spend so much time, it's not worth it at all. Customer service doesn't do anything, they claim there are bugs at app or in website, but they can't do anything.

Date of experience: March 31, 2022
GB
1 review
0 helpful votes
Follow Roz C.
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I shopped with ASOS for about a month, with 1 out of 4 orders going missing (delivery company's fault which ASOS refunded me). So I ordered a replacement and was reassured that I can order more than one of the same item in different sizes for an accurate fit and return the unsuitable ones immediately, unworn, in original packaging with labels attached, which I did and kept the sizes that fit (they sell things by different brands so the sizing is never consistent and I have been size from Small to XL and from 12 to 16 in their clothing - ALL OVER the place! So ordering different sizes is a must if you want things to fit). So ASOS blocks me out of the blue. The last order arrives and again, only one of two sizes in each items fits right and I contact customer services about returning the unsuitable items in original packaging, new unworn ect... They tell me they are very sorry and to wait for their Specialist Investigation Team to figure out why I was blocked and wait to be unblocked before I can return anything and they guarantee that it won't take more than 30 days. Well, 45 days later - no email from ASOS, still blocked and can't get through to anyone about returning of the items and a refund. What a scam! I did nothing wrong whatsoever and any normal retailer would abide by the Consumer Laws, but not this company. They don't care at all. I've lost a lot of money and the stress of having to contact them so many times was unnecessary. I've read so many similar stories since and I only wish I read them BEFORE I bought anything from them. Because they've had hundreds of pounds worth of my business that they DO NOT DESERVE!

Date of experience: March 30, 2022
Canada
2 reviews
0 helpful votes
Follow Dee J.
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They sent me the wrong dress. I had to pay duty fees, on top of my own postage for the return, which they said they will refund me for, but am not counting on it based on their customer service. I am just utterly shocked that ASOS is willing to lose a customer over $16.51 CAD. If a company makes a mistake, which you did, they should make the customer whole again. Regardless of which country issued the duty fees or what have you. Instead, ASOS customer service employees have decided to argue with me about it and continually redirect me to the Canadian Border Agency website like robots, when I have explained multiple times how it works after speaking with them. It is quite disgusting that they find it appropriate that I'm out of pocket over nothing of my doing. I explained to all 1000 odd employees that have wrote me back on the issue that $9.99 of CODs are handling fees that you do not get back. I am paying them twice now for the same dress, and that's if I get the correct dress this time. No one is able to get past the sherking of responsibility and just admit that it is inappropriate and disgusting that I am being made to pay this twice. One employee when so far as to point out that I got a discount on the second dress. Let me break down the "discount"for you, I'm out $16.51 CAD, soon to be $33.03 CAD with the new shipment. I was given a 20% off coupon, which when applied is $115.12 FOR THE DRESS MINUS $
23.02 FOR
DISCOUNT= $92.10
$33.03-$23.02=$10.01
THE FACT THAT I HAVE TO SIT HERE AND
EXPLAIN THIS TO YOU GUYS US APPALLING.
I AM STILL OUT $10 PLUS TIME AND
THE AGGRIVATION OF THIS ORDEAL.
SO TO THAT EMPLOYEE, NICE MATH

If you are reading this, order from somewhere else! They are con artists and do not even have a phone number to talk to an actual representative. They will just have a different myriad of employees with varying and conflicting knowledge give you the run around until you hopefully forget that you are out your hard earned $$$$$. Not to mention the aggravation. I suggest you RUN the other way. Do not deal with this phony, shady company, if you can call it one.

Date of experience: March 29, 2022
New Jersey
1 review
0 helpful votes
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Return/Refund - Sales Tax Scheme
March 27, 2022

I wanted to give Zero! For overall rating.
I ordered sweatshirt through ASOS website as a present. Wrong Item was delivered.

When customer service was contacted, they could not deliver the item I ordered other than refunding full amount when the package was returned.

After 2 weeks of returning the package, the refund was not received. I have contacted them in regards to refund, but they kept saying that sales tax is not part of the refund.

After chatting more than 30 minutes, we found the FAQ from their website that full transaction including sales tax to be refunded.

They asked me to wait another 10 days to wait for the refund to be processed.
They keep claiming that they owe me 44.52 not the full amount.
They also claimed that 4.99 had been refunded already, but I never received it.

BEWARE! ASOS may scheming off of customers who are returning items and requesting refund.

Date of experience: March 27, 2022
Rhode Island
1 review
0 helpful votes
Follow Diana F.
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I never got my order. Chat kept me on hold for 1/2 hour, then said they couldn't do anything. Thieves. So sick of wealthy corporations with no heart.

Date of experience: March 26, 2022
South Africa
1 review
0 helpful votes
Follow Owami N.
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I haven't got my parcel since I ordered from the 5th of March till TODAY! And I can't even track my parcel. I think maybe the have scammed me. I am from South Africa.

Date of experience: March 26, 2022
Oregon
1 review
0 helpful votes
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Customer service nonexistent
March 25, 2022

There is only one way to contact this company if they misplace your order or if something goes wrong-- live chat. The live chat does not work. I spent hours waiting for it to load on multiple browsers, using two different laptops and a phone, before googling it to find that I am not the only one with this issue. If something goes wrong with your order, and god knows it might with how disorganized they are, you will never be able to speak with a human about it. I may never get my money back. I will never shop here again.

Date of experience: March 24, 2022
Arizona
1 review
0 helpful votes
Follow R S.
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Never received my package and no customer service to resolve the issue. This business is fake and do not waste your time.

Date of experience: March 23, 2022
California
2 reviews
0 helpful votes
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Returned item
March 23, 2022

Never got a refund and online customer service could not help, there is not a phone number for this company.

Date of experience: March 23, 2022
Ohio
1 review
1 helpful vote
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I bought a size 32H swimsuit top from mercari thst is ASOS brand and it holds absolutely nothing. A few jumps and everything spilled out the middle of the top. Designing a swimsuit for people with bigger chests means they require more coverage and support. I go to the beach or water park to do cannon balls, slide down slides, and have fun. Unless i were sun tanning completely still, this top is useless.

Date of experience: March 19, 2022
Arizona
1 review
0 helpful votes
Follow Ju J.
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Asos = dishonest
March 18, 2022

Asos becam a scam! The worst CRM ever.
They stole my money ($600+). They pretend to have sent the order but are unable to provide me with any proof. The order never arrived and in order not to have to reimburse me they just closed my account. They treat customers as stupid people. They are pure thieves do not order from ASOS anymore.

Date of experience: March 18, 2022
Singapore
1 review
0 helpful votes
Follow Danielle C.
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Ordered my wedding dress from them and got all the shipping information.
On the day of delivery, I got all the other items in my order that didnt have shipping information, EXCEPT the dress.

All i wanted to know where the dress was, but all i got was a bunch of passive aggressive checks i have to confirm to make sure i didnt "miss" my delivery. I got a delivery, just not the item they said they'd delivery.

Had to pay customs and everything and had to demand they refund my customs amount as well.

Got my money back, but not really sure what to do now that I dont have a wedding dress...

Feedback? Don't do bridal if you can't deliver, that stuff is TIME SENSITIVE and if you can't keep to what you promise... don't do it at all.

Date of experience: March 17, 2022
New York
1 review
0 helpful votes
Follow Nauiry M.
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I have been a customer w/ ASOS for years w/ no issues until today. I purchased a pair of boots for my BF last week. He tried them on, they were too big. We sent them back the next day intact w/ no scuff marks or dents. I was sent an email stating I won't get my refund back because they were damaged. I asked for more explanations because these shoes were brand new and was packaged intact. They sent me this raggedy looking worned boots picture claiming that's what was I sent back; therefore, no refund. I have never seen these boots before in my life. They look nothing like what I sent over to them. I have been a customer for them and vouched for them to my friends. I will never spent a dime w/ ASOS again due to this situation. If you got to buy from them, take a pic or video of the return item for proof because you too will be accused of sending damage items over for refund.

Date of experience: March 17, 2022
California
1 review
0 helpful votes
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Don't order from here
March 17, 2022

I placed an order back in January it's mid March still have not received. When try to contact them just end up in a chat that is endless as you give all details they ask for and keep being mysteriously chat disconnected!… I just want the product or money back and in and endless loophole to get either…horrible got taken for my money stay away!

Date of experience: March 17, 2022
Canada
3 reviews
2 helpful votes
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$41 IN DUTIES?
March 8, 2022

I'm Canadian, therefore duties are a fact of life. $41 in duties on $150 is a slap in the bank account. It's unconscionable. It's a don't buy. So don't buy from these guys. It's a learning experience and I have. You should too.

Date of experience: March 7, 2022
Canada
1 review
0 helpful votes
Follow Brian W.
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They told me it would be delivered on date, 5 days later still waiting, they won't assist you or answer a question till it's 30 days after the promised delivery date. Why both giving a delivery date if you don't stand by it?

Poor customer service and app

Date of experience: March 4, 2022
GB
1 review
0 helpful votes
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If I could leave 0 stars I would, absolutely sick of this company being $#*!.
If my order does not arrive due to the incompetent courier ASOS uses ( HERMES surprise surprise), I should not have to spend a whole day chasing ASOS and the courier around to fix a problem that is now mine- Asos should automatically refund or redispatch my order. The customer should not be made to fix the problem. I will be taking this further. Absolutely FUMING.

Date of experience: March 4, 2022
New York
2 reviews
0 helpful votes
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I ordered a batch of shirts and the measurements seemed to have some slight variations. I'm still satisfied with the product, but I can see how that could have been much worse.

Date of experience: March 4, 2022