business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
654
value
608
shipping
649
returns
575
quality
567
GB
1 review
7 helpful votes
Follow Matthew L.
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Shocking company, stay well clear!
December 18, 2021

Worse company out there!

If you have a problem with your order don't expect a quick solution.

They do not have an email or phone number, only option is to contact on chat, then after you get through after maybe an hour, they'll tell you they're passing it onto a specialist team who will contact you within 48 hours, after 3 days you'll contact back and then they'll tell you the same thing, only that this time they will for sure contact you back within 48 hours

Waiting continues …
They do not care about customers.

Date of experience: December 18, 2021
California
1 review
0 helpful votes
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No one is home at ASOS
December 17, 2021

No delivery. Tracking number was invalid.
Can't connect to anyone. Chat does not work. Service sucks

Date of experience: December 17, 2021
Tennessee
1 review
1 helpful vote
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Shady AF
December 17, 2021

Scam site. DO NOT ORDER FROM THIS SITE!
This site is an elaborate scam. The site looks legit, but they don't sell anything other than empty words and promises.

I ordered a pair of Nike sandals. This site had them priced about $15 lower than the next lowest price. Seemed like a good deal. Next time, I'll spend the extra to ensure I'm buying from a reputable site.

After placing my order, I received a confirmation email with a link to the "shipment tracking". The link took me to the official UPS website, but their site didn't recognize the tracking number.
The order was supposed to be delivered on Dec. 10. I contacted them on the 13th. Then again on the 17th, both times via their site's online chat. On the 17th, I was told that there had to be a UPS investigation into my package and I should wait for that to conclude. I told them that the investigation was not my concern -- I wanted a refund, or a valid tracking number that shows my order is enroute. I was sent a link to a USPS (not UPS!) tracking number that indicated the package hadn't been received at the post office.
So, has the item been shipped via USPS? If so, why does your site lead me to UPS when I click the "Track my Order" link?

DO NOT ORDER FROM THIS SITE! THEY WILL TAKE YOUR MONEY! THEY DO NOT SELL THE PRODUCTS ON THEIR SITE!

Date of experience: December 17, 2021
Canada
1 review
0 helpful votes
Follow matt g.
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If you can find the fine print READ IT!
December 17, 2021

ASOS is not good!
Im from North America. I was told by the site that if i spent $75, shipping would be free. This was not the case. I was charged $30 extra for duty. After enquiring about the extra cost, I was told by the company that i needed to spend $150 for them to cover duty. I went back to find any warnings about paying extra for duty there was nothing. I payed anyways. The quality was bad, and if i want to return i will need to pay $22 more. If i want to return these jeans that don't fit the total will cost me $50. There is no way to actually talk to somebody about these extra coats and They will not do anything about misleading me this way. I'm still waiting for my other 2 orders and its been 2 weeks.
Customer service is a 0. Quality 1 and over all experience with this company is a minus 10

Date of experience: December 16, 2021
Australia
1 review
0 helpful votes
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Worst customer services
December 16, 2021

Worst customer services. Order was 10 days late on express. No way to track. Both carrier and ASOS said different things. My money was not refunded on time.

Date of experience: December 16, 2021
Australia
3 reviews
1 helpful vote
Follow Jack F.
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To be honest, I'm not a fan of online shopping, as I prefer to see, touch, try on everything before buying. However, I still make purchases on the Internet, very rarely, but aptly. One of my favorite stores is Asos.

Date of experience: December 16, 2021
Canada
1 review
0 helpful votes
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DO NOT BUY THERE. PARCEL NEVER ARRIVED. THE ONE THAT ARRIVED ARE DAMAGED. THEY WILL NOT REFUND YOU BEFORE MONTHS. THE CUSTOMERS SERVICE IS ONLY BY CHAT AND THE WORST CHAT APP. EVER.

Date of experience: December 15, 2021
Canada
1 review
1 helpful vote
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Horrible experience with ASOS. Ordered the space Hippies 04 and received the Blazer Mid tops instead, a week later then promised. Free shipping cost me $16 CAD to even receive the package and $22 CAD more to return the wrong shoes.
Technical support couldn't be reached for hours in the '5 min cue'.
Its projected to be received by ASOS in over a month. Who knowns how long till they send me to proper shoe... maybe by next Christmas and i'm sure i will have to incur more shipping costs.

Date of experience: December 15, 2021
California
1 review
0 helpful votes
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Never been on a review like this. But so disappointed in everything! Delayed then wrong item! Don't know what else but this is the las is the last time I would order from them!

Date of experience: December 14, 2021
Texas
1 review
0 helpful votes
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Return scam
December 14, 2021

I received my product after some time but upon return was not issued any refund! Total scam. You can't contact the company at all. Website loops. Do not do it!

Date of experience: December 14, 2021
Arizona
5 reviews
3 helpful votes
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Keep your money!
December 12, 2021

My wife saw some clothes and I ordered. They claimed that it shipped per fedex. Fedex never delivered! They still have my money and we never received the order. They stated that I need to wait for FedEx response. If they're late delivering, I'm sure they'll be late responding.

Date of experience: December 12, 2021
Michigan
1 review
0 helpful votes
Follow Bri L.
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Received the wrong size of an item I purchased. Contacted support asking for a replacement (which contacting them is a horrendous experience, takes forever and hard to get in touch), as I returned the incorrect size already. Was told that wasn't an option and that I had to pay full price (I had used a birthday promo code plus got free shipping) so basically they wanted me to pay 2.5x the original price to reorder an item I already bought and didn't receive because ASOS fulfillment made a mistake. They then told me they actually could send a replacement and that I would receive a confirmation email within 24 hours, chat ended. I didn't receive an email but instead got one that said it was out of stock and the replacement had been cancelled. I checked online and it was still available in my size to purchase online, so obviously not out of stock. I reached out to customer service again (took me 24 hours to actually get in touch with someone again) only to be told that it was an error (AGAIN) because it is in stock. But that they can't actually offer a replacement, like the other person said and that I should just reorder it and pay full price and could ask for a price adjustment later (LOL WHEN?) I said no, they said that was all I could do and ended the chat. This company is a SCAM. They made a mistake and then wanted to me to pay for it again and pay way more than I originally did? No thanks. Will not be ordering from here again. Plus the fact that their customer service is only available via chat and clearly outsourced to another country. Terrible service. Terrible quality.

Date of experience: December 11, 2021
New Jersey
1 review
0 helpful votes
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The worst ever
December 11, 2021

Bought a Northface coat and instead I received a Columbia jogging pants. Now how can a $220 coat be misplaced with a jogging pants. Smh horrible. Now I had to return and wait another 2 weeks for my refund. The worst ever

This is what I got smh
Date of experience: December 11, 2021
Florida
1 review
0 helpful votes
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Wtf?
December 10, 2021

Last year I ordered around 6 dresses and ended up only keeping half of the order which I didn't think was too ridiculous or anything. This time I ordered around 40 things... and almost none of them were even close to fitting. I'm 5'8" 128lbs - a size 4/size 6 on my period. I only ordered those sizes along with a few Tall items. One pair of size 4 jeans were almost child sized and a size 4 romper could have fit me AND my boyfriend. Those were just the 2 worst things. Everything was boxy and weird. I only ended up properly fitting into some shorts and a bodysuit. I ordered some accessories which I love and am keeping but the clothes are worse than Shein and way more expensive. On top of that my account wasn't showing I was trying to return the 30 trash items and I had to talk to 4 customer support people before one of them actually understood me and was able to email me labels and its still not showing on my account. Trash clothes and trash support other than Angelica she was cool thank you Angelica.

Date of experience: December 10, 2021
Canada
1 review
0 helpful votes
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One and done
December 8, 2021

A $40 dress cost me $17 in extra duty coming to Canada. The dress is too small and Asos says I have to pay $23 to say Canada Post to return it. Will not be ordering again.

Date of experience: December 8, 2021
Canada
1 review
0 helpful votes
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Items are nice but duties is a killer-Landmark
December 8, 2021

I actually like most of the items I ordered from ASOS but my experience was tainted due to the delivery. ASOS Canada uses Canada Post and Landmark for their shipping. These together are worse than UPS. At least with UPS there's a customer service team that I can contact to receive the invoice to self clear my items at CBSA to avoid exorbitant duty fees, and furthermore at least they tell you ahead of time. Canada Post and Landmark don't give any forewarning. I was wondering where my shipment was and decided to check the tracking information only to find out my items were being held at a local Canada Post. There was no notification or delivery notice. When I went to go pick it up I was then told I had to pay a COD fee. Collect on Delivery. It was a shock that for an order I paid $231 + $25 shipping I was now expected to pay an additional $85. There was no invoice showing me a breakdown, no explanation of the cost. NOTHING. The clerk told me I could call Landmark and request a refund after I paid. Landmark does NOT have customer service or a phone number for people to call. Honestly until ASOS resolves this just save your money and avoid ordering from them. There are so many other online retailers that are more reasonable. I've ordered quite a few items over the last couple weeks, this is the only thing I've had to pay duties for. Landmark is a thief

Date of experience: December 8, 2021
New York
1 review
0 helpful votes
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Ordered a few dresses. Poor quality and none fit. Sent back via UPS label from ASOS. 4 wks no refund. No phone number to call. Chatting with clueless customer service reps wasted 4 hrs with no results!

Date of experience: December 5, 2021
Canada
1 review
0 helpful votes
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Incredibly disappointing
December 4, 2021

Ordered a jacket, they sent it two sizes too big. Contacted customer service and they said I had to complete a new order to get it replaced. I reordered and sent back the first jacket and got EXACTLY the same size as before even though they assured me it wouldn't happen again. Contacted customer service again as my refund still hadn't come through after 4 weeks even though they said it would take 21 days.
Just got an email saying I need to add my credit card to my account because they can't refund through PayPal. Clicked the link to do so and it's not working.

I'm so incredibly disappointed in this company. It's been almost two months since I ordered the first time and it's been non stop garbage since. Do NOT order from this company. Not worth the risk.

Date of experience: December 3, 2021
Texas
1 review
0 helpful votes
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Do not do business here
December 4, 2021

I ordered from these people and I pay for express delivery my order never came FedEx could never track the package I missed a very important engagement because these people this happened to me two times I don't know what's going on but this is ridiculous I would never do business with these people again

Date of experience: December 3, 2021
Canada
1 review
0 helpful votes
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They have caused me nothing but headaches and waste of time.

I placed my order Sep 10, it's Dec 2 and I did not receive my order nor the refund. There is no place to contact them really but an unhelpful chat that's just a waste of time. Terrible terrible experience.

They eve deleted my review once.

Date of experience: December 2, 2021