business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the business


Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45
Price: $, $$, $$$

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
655
value
609
shipping
650
returns
576
quality
568

We monitor reviews for authenticity

Minnesota
1 review
1 helpful vote
Follow Becki A.
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My FedEx tracking number stopped tracking. FedEx says to call ASOS. Well good luck as they have no telephone number. And of course only a bot responds to my email complaint. Horrible company.

Date of experience: April 21, 2021
Bahrain
2 reviews
4 helpful votes
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Worst company ever! Their delivery takes forever and if you don't pay the 30£ extra for Express shipping you can't track your parcel! I contacted the customer service and I'm asked to wait for an extra month! Meanwhile my mom pregnancy is almost over! Last time I'm ordering from them

Date of experience: April 21, 2021
Canada
1 review
1 helpful vote
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Worst online shopping experience. The time I've lost trying to have my money back -_-
- non-announced fees
- incorrect refund
- packed one order in two parcels and shipped one in express delivery with fees even if I never asked for it. Won't take the responsability for it.
- inflated taxs %

Date of experience: April 20, 2021
Utah
1 review
7 helpful votes
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Return was shipped 2 weeks ago and I'm still waiting on refund. After messaging ASOS they finally processed the return but state it'll be 10 days for it to reach my account.

Ridiculous.

Date of experience: April 19, 2021
Texas
1 review
2 helpful votes
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Terrible service
April 18, 2021

Sent wrong size and could not replace. Customer chat is terrible. Delivery was way to slow. Will not use in the future

Date of experience: April 18, 2021
Norway
1 review
1 helpful vote
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I have never had a worse experience with customer service before talking with ASOS customer service. I live in Norway and when I was going to order for the first time from their site I asked if I it was possible to return my product if it was to little in size or if there was another problem for free. The answer I got from the customer service chat was "Yes you will get free shipping when returning a product that doesn't fit you".

When I then decided to return the top that I bought (because it was in a super small childlike size) I had to pay for the shipping. And not only did I have to pay to send it back, the price for sending it back was the same price as the top.

I would obviously never send it back if it wasn't for customer service telling me it would be free like a week before. I asked customer service again if there was a mistake and showed them a screenshot of the chat where the lady told me it would be free. The answer I got was "Well that's not the right information that you got from my coworker. You can't always have it your way, have a nice day". And just told me it was my problem that someone from their company had given me the wrong information.

I'm never going to by anything from ASOS ever again because of this bad experience.

Date of experience: April 15, 2021
Australia
1 review
2 helpful votes
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I ordered 4 items. 2 were faulty. A silky top had a hole, and shoes arrived with thoroughly dirty shoelaces. Still haven't received a refund for the top and have waited a long time. Have wasted a precious hour chatting to Asos customer service. The first staff member literally ended the chat instead of answering my question, and the second person told me there's nothing they can do. There were other details but it would take too long to write them all down - the summary is they are a terrible business and there is nowhere on the website where you can make a complaint against the customer service team. Literally the only option is the live chat resolution, which is a very frustrating experience that will get you nowhere. They didn't offer me anything.

Date of experience: April 15, 2021
Germany
3 reviews
17 helpful votes
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Very poor Quality
April 13, 2021

Very poor Quality for clothes. Once used Asos but never again. Do Not Buy There its not even Cheap enough for that Quality

Date of experience: April 13, 2021
Georgia
1 review
39 helpful votes
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I almost placed a large order until i decided to check out the reviews. Can't thank you guys enough.

Date of experience: April 13, 2021
GB
2 reviews
2 helpful votes
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So, Tried to place an order with ASOS following them sending me a 20% discount code... did not work on their system and concerned re items going out of stock, so placed order and messaged them to ask can they apply 20%... answer no... asked for someone to look into as surely can see my perspective... answer no. Later tried it and discount code did work, so clearly their system issue. Still no one interested in this. I said I would therefore send order back and replaced order... code stopped working again... they offered me a 10% code instead!? How is that fair? So now I have 2 orders on the way, one with 10% discount and one without. Orders BOTH RECEIVED IN ONE BOX WITH NO INVOICE... 2 x socks packs were both wrong items in both orders, 1 shirts big hole in them, 1 missing item all together... tried to get help... TOOK 1 hour and 55 Mins on a chat to get them to refund fir 1 missing item ( still not done just said it would be) and get the returns labels... they told me to PUT BOTH RETURNS LABELS ON SAME BOX WITH 2 orders... I said how will that work as Hermes will have One parcel with 2 different labels on? Which do they scan? It will cause issues. ASOS said no it is OK... so I messaged the Hermes guy and he said I can't accept a parcel like that! Asked for a manager/ complaint to be logged at ASOS... answer no... SERIOUSLY, HOW WRONG CAN A COMPANY GET IT... answer THIS WRONG! Seriously dreadful... I have no words to describe it all... above just facts... At the end of the chat the agent advised me the managers are ‘ not capable' of helping... says it all really... neither are the agents...

Date of experience: April 13, 2021
Australia
5 reviews
10 helpful votes
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I paid extra for express shipping to receive my order last week. I checked with Australia post as it's been sitting an hour up the road for nearly a week and they said it wasn't marked express! I contacted Asos, provided them with the screen shots from Australia post, they didn't follow up, and won't provide a refund on the express shipping I never got! Just told me to be patient and wait. That's exactly what I paid extra NOT to do! Have put in a paypal claim for the entire order, it's no good to me now. So annoyed and zero assistance from asos.

Date of experience: April 12, 2021
GB
1 review
1 helpful vote
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Shocking service and faulty products
April 10, 2021

Purchased a pair of chunky Chelsea boots for my partner, 6 months later one the boots completely snapped in half at the bottom, leaving my partner with no option other than to hobble home with a boot full of mud and water. When reaching out to ASOS online chat, requesting a refund with photo proof, I was told that I needed to package the product and return it to them so they can ‘asses' the fault and get back to me once they received it within 10 days. I argued that this is preposterous that an unhappy loyal customer with a clearly faulty product, is being asked to go out of their way to purchase packaging (they are very large chunky boots) and return the item via a shops collect service, just for them to ‘assess' the fault, as though it were something I'd deliberately done myself! When requesting the details of a manger to escalate my claim further, I was just ignored and given a link to leave feedback where my views ‘will be taken seriously'. Absolutely shocking service and will certainly not be purchasing anything from them again, and I shall be cancelling my premier account from here on out.

Date of experience: April 10, 2021
Canada
1 review
1 helpful vote
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Stupid website
April 7, 2021

Stupidest website. Don't say it is free shipping when we have to pay more than $100 for customs.
Worst EXPERIENCE ever. I don't want to give even a star

Date of experience: April 7, 2021
Canada
1 review
1 helpful vote
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Hidden fees!
April 6, 2021

Fell for the trap and good items they advertise online. However they package won't be delivered to you until you pay applicable fees, which you don't hear anything about prior to purchase (that is unless you spend your time scrolling through their FAQs for the tiniest details. So the Canada post notice I got required an additional $35. Please learn from my mistakes and spend your money elsewhere... also pretty sure the "help" chats are automated for a large part.

Date of experience: April 6, 2021
DO
1 review
1 helpful vote
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Thieves
April 6, 2021

Thieves. I wanted to place an order and paid via Asos gift card. They canceled my order, put the money to my gift balance and blocked my account. So now I have money on the account that is blocked. They just stole it. If they didn't want to accept my order so they should've found a way to return the money, they can't just have it like that

Date of experience: April 5, 2021
New York
1 review
1 helpful vote
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Never refunded me
April 1, 2021

I bought a pair of Nike shoes and they sent me a fake pair! I returned, asked for the refund, but they never answered back! There is not way to contact them, no email, no phone number, just a chat that NEVER works! Terrible online store!

Date of experience: April 1, 2021
Canada
1 review
1 helpful vote
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Too expensive
March 30, 2021

I was hit with duty and customs fees that I was not expecting given the value of the items. The shipping label looks like the package came from the US which makes the duty even more questionable. There is no packing slip within the package so I have no idea if they told customs the wrong price. I am not happy with the items but not willing to pay the shipping cost to return. If I did I would have spent $50 on nothing. Won't use them again.

Date of experience: March 30, 2021
GB
12 reviews
10 helpful votes
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I recently purchased a unisex oversized belted trench coat in sand from ASOS's Collusion range. As a lover of anything oversized, I was not disappointed. I would advise not to size up, as I got the trench in my usual size and it was perfectly oversized. I got this on sale for £26.75 and it was originally £45, the trench is 100% cotton with satin-style lining detail. I mostly love the sandy colour as this complement's majority of the outfits in my wardrobe, the press stud buttons, and the tie waist also add to the beauty of the trench. This will be worn majority of this spring season.

Date of experience: March 29, 2021
Utah
1 review
0 helpful votes
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They sent me the Wrong color
March 26, 2021

I love their cloths but sadly I would never order from them again, the made I mistake when I order i suit for a wedding and when I contact them customer services was terrible and they didn't wanna do anything to fix the problem, Im really sad because I really like the cloths but the need to fix their customer service and get better at fixing clients problems when they're the once that made the mistake

Date of experience: March 26, 2021
Canada
1 review
1 helpful vote
Follow Thinisha G.
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Asos is an absolutely terrible company with the worst customer service ever. I had to pay an additional $65 dollars on my $165 order to pick up my package from the post office. Customer service was not willing to help at all. Order at your own peril!
They say some stuff about giving a 15% discount to cover sales taxes, this is clearly not sufficient.

Date of experience: March 25, 2021